말미암을 유(由),
풍요로울 풍(豊).

At Yupoong, our philosophy is to develop quality headwear that people love, to enrich their lives in comfort, quality, and culture.

We relentlessly strive for innovation, inspiration, and growth and hold ourselves with a standard of excellence to fulfill our social responsibilities to make a difference in people’s lives, our community, and our shared future.

“We are a company who proudly embodies the Excelsior spirit that keeps us determined to expand our creativity and innovation and ultimately evolve as a whole!
With solely our products, they have the power to grow our trusted partners and customers’ current value to great heights!
Our customers’ positive reviews of our headwear are our reward, joy, and happiness. This metric is shared within our hearts, within our lives, and with society.”

philosophy

A great company
always shares
with the community around them.

Giving back to our community is truly woven into the fabric of YUPOONG’s philosophy and foundation. We have instilled the EXCELSIOR spirit with everything we do – always reaching higher for not only our company, but also those in need.
As action speaks louder than words, the small and big steps we have taken for our company have always included our community in mind.

Steadily, persistently, and continuously.
Since 1974, YUPOONG has supported 23 domestic organization in 7 different areas, where all of our employees take part of our community initiatives.

GLOBAL STANDARD

One headwear.
World class.
The standard of
the global
headwear industry.

We shook the world with just headwear.
FLEXFIT® captivated the hearts of people around the world.
It’s only made by YUPOONG, and only YUPOONG can make it.
YUPOONG has been digging one well deep since 1974.
From the past till now, FLEXFIT® were in talks as the headwear
industry leader.
YUPOONG will continue to be part of that conversation.

history

The first step was small yet mighty.
How FLEXFIT® began.

Where are all the FLEXFIT® hats made?

YUPOONG’s corporate headquarter in Seoul coordinates the R&D of all the hats. We thoroughly review and research ways to enhance comfort, style and design for our customers, in order for them to start off on the right foot.

Ever since we took our first step within the headwear industry till now, our goal was to constantly evolve and grow, yet our core values have remained consistent and true.

In 2000, we opened our first factory in Bangladesh. 2 years later, we established the Yupoong factory in Vietnam. Within these factories, we produce over 80 million global brand hats annually. We are committed to supporting the economy of regional communities by building a workforce of more than 10,000 local employees.

people

Open and transparent communication at YUPOONG is always welcomed and valued.

The shared knowledge, experience, and passion within Yupoong have led us to where we are today. We constantly interact and learn from one another like a well synchronized clock. The flexibility within our team we pride on well resembles FLEXFIT®.
With sincere and genuine intentions, your actions follow through.
Our love for hats continues to grow and pushes us forward to uncover more innovative ways to deliver quality and futurefacing headwear.

FLEXFIT® People

Executive Board

Over the 47 years of our company, the Flexfit® brand has brought people all over the world to us for quality headwear. Thanks to over 300 employees based in Korea and approximately 10,000 factory employees, Flexfit® and Yupoong® were able to evolve to a world-class brand.

Overseas Sales

With 40+ years of headwear craftsmanship and knowledge, Yupoong has evolved into a global fashion and sports brand. We wouldn’t be here where we are today without our constant and passionate efforts and drive of our employees, who are constantly pushing the limits everyday.

R&D

To build the Flexfit the One and Only Original Cap®, we have gone through trial and error and numerous experiments, but we are glad to be part of the process.
Yupoong is the workplace where each employee can be recognized as hatexperts by being part from development to production.

DESIGN

When a buyer selects the new style that we designed and it is displayed on the storefront, nothing gets exciting as that.
Above all, the fact that we can enjoy work and have fun while working is the biggest advantage of working for Yupoong!

International Sales

Handling all the communications with buyers and managing productions as a new employee, we are given diverse opportunities and offered global experiences.
Likewise, the Millennials are always interested in global experiences! Yupoong allows for various experiences through business trips not only for overseas sales teams but also at different departments.
Growth. This is another word to express our company, Yupoong.

culture

EVERYDAY,
FLEXFIT-DAY.

Same routine every day? Of course it can get mundane.
YUPOONG has many events for our employees.
Work gets fun when there’s something special, something to be enthusiastic about. The company clubs that refreshes the minds of employees are a given.The lobby looks like you’ve visited a museum with the FLEXFIT® objet. With the panoramic view of the sky garden at the top of our building, Who won’t be able to feel the message of happiness here?

Contribution

Global social contribution

Before we commit to headwear, we strive to have a positive impact,
especially in people and times of need. Our approach to co

Beginning with the support for the restoration of the typhoon damage in the Dominican Republic in 1998, we have continued to help flood victims and neighbors in need in various regions such as Haiti, Malawi, Africa, Philippines and more. As an international company, we have pledged to give back to our world with donations and volunteer work to be well-integrated within our global society.

YUPOONG has always placed our society’s wellbeing with every step along the way, and we are dedicated to continuing to do so.

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