The reason is fairly simple.
First, it’s Comfortable.

From short hair to frizzy hair, it fits comfortably without any trouble.

It fits around your head and stays there even through the most dynamic b-boying skills, or even the fiercest winds.

1994, when Yupoong turned twenty, Flexfit® made its debut.
Everyone has a different headshape: round, flat, big, or small, but why are hats all the same?

Yupoong came up with the idea of STRETCH.
Yupoong thought of wrapping an elastic band around the hat.

With the amazement of its ability to stretch and contract, wrap around your head comfortably, and its classy and refined design, Everyone around the world began to rave about Flexfit®.

Yupoong received the world’s first Stretch-fit Cap patent with the unique stretch technology that increases the elasticity of the hat.

First in its league, that new technology was applied to all products, and well known brands from the sports, outdoors and street venues began to take note of Flexfit®.

YUPOONG’s hats are famous, are on a world-class level, and are continuously improving day by day. Needless to say, Flexfit® wasn’t the only thing that got us to where we are today.
Flexfit®, the core technology of Yupoong.
There’s a lot more where it came from.

Wait, we can’t talk about hats without talking about design right?
We came up with the world’s first “hat sensitivity index”

Going beyond just comfort and function, we also thought about fashion and design.
Sports, Casual, Beachwear, doesn’t matter.
It rocks, even with a suit.

The perfect fit on everyone.
Casual or sporty, dressed-up or suited.
The ideal cap for famous sports brands to luxury brand collaborations.

There’s a reason why the world’s hat makers all have their eyes on Yupoong.

That hat you’re wearing now could be Flexfit® too.
Famous brands from all over the world are working with Flexfit®.